Goals

A goal is a named action, such as a signup or a demo request. Send one from your code:

virling("goal", "signup");

Goals are stored with the page they happened on, the session and the visitor, so they show up next to pageviews and in payment journeys.

Rules

• The name is trimmed and cut to 64 bytes.
• A goal without a name, or with only spaces, is dropped by the server.
• Only the "goal" command exists. Other commands are ignored.
• Goals are sent immediately, like pageviews.

Calling before the script loads

The script loads with defer, so code that runs earlier can find virling undefined. Add this stub once, before your own code, to queue calls:

<script>
  window.virling = window.virling || function () {
    (window.virling.q = window.virling.q || []).push(arguments);
  };
</script>

When the script loads it replays everything in virling.q in order.

Examples

// After a signup form succeeds
form.addEventListener("submit", () => virling("goal", "signup"));

// On a button
document.querySelector("#book-demo").addEventListener("click", () => {
  virling("goal", "demo request");
});

What is not available yet

• Goal properties, such as a plan name on a signup Not available yet
• Goal revenue, a money value attached to a goal Not available yet

Revenue comes from your payment provider instead. See Payments.